Scruffy-Pup™

Jasper Carrott’s Golf Event

mark — Wed, 08 Apr 2009 15:00:03 +0000

How does this sound…

Take to the fairways with Jasper Carrott, former Birmingham City players and other celebrity guests. Pit your wits at the Marriott Forest of Arden Hotel and Country club, the same course that has played host to the British Masters and the English Open. Followed by a fantastic gala dinner with four course luxury meal and star studded evening of entertainment organised by Jasper Carrott with his personal friends.

Good? Well we have been responsible for branding the event and creating all of the marketing and creative event elements with the Birmingham City F.C. team for the past two years.

Watford F.C.

mark — Wed, 08 Apr 2009 11:29:22 +0000

Watford F.C.’s latest eCatalogue reaches 1 million page views!
Launched in November 2008, with over 447,000 page views within one month, the eCatalogue is still proving popular with fans as it regularly receives visitors choosing to browse and purchase official merchandise via this platform.

You can visit and either view the online eCatalogue or download a copy either directly via the Watford F.C. website: http://www.watfordfc.co.uk or directly via http://wfc.broad-fox.com

Prodigy

mark — Fri, 03 Apr 2009 00:17:32 +0000

Where do you begin, creating a character for the Prodigy’s own record label ‘take me to the hospital?’ Its not an easy ask, and all we’ll say is that we did. Liam liked it and that was that, the search was off, the ape’s have it!

Its not the first project we have worked on for them, and we certainly hope it won’t be the last…

Beat it!

East Essex Foxhounds Branding

mark — Tue, 24 Mar 2009 22:45:49 +0000

You have an established, yet very old brand which has over a very long period of time, having been passed from one individual to another and in recent years been scanned and the original illustration lost… sound familiar?

Having been approached to manipulate a scanned image into a usable format, we had little alternative but to recreate the original for todays varying usage. The obvious problem with an illustrated identity for which our only reference is a low resolution small file is being able to accurately re-create it. However, we spent much time illustrating the fox and the background from reference material gleamed from similar illustrations of the period, before combining the elements with a hand crafted bespoke font.

Hopefully this reincarnation of the two brands will continue to serve their patrons for another lifetime!

Clinton’s Retail Interior

mark — Tue, 03 Feb 2009 22:20:17 +0000

We were given the opportunity to make creative recommendations as to the development of the retail interiors and visual display of Clinton’s stores. Initially looking at the development of brand, and translating a consistent message across all marketing activity.

BCFC Corporate Presentation

mark — Tue, 02 Dec 2008 09:46:36 +0000

Always a pleasure! We have been trusted with many high profile projects, and those handling sensitive information. Birmingham City F.C. are one of these clients, and we were tasked with creating a corporate presentation for both personal presentation and for private distribution to designated recipients online.

Our presentations are created completely bespoke for each client, and they always command the attention of the target audience. Why fiddle with a Powerpoint presentation which never quite hits the mark, when you can take the pressure away and let the presentation itself do the hard work!

Season Ticket Campaign

mark — Sat, 18 Oct 2008 10:22:26 +0000

The economy is suffering a downturn, consumers are more conscious of their spending, so how does this affect a Football Club after demotion from the Premier League? Obviously, we all need to escape the pressures of everyday life, and how better to spend your Saturday afternoon than watching your team play from the best seat in the house…your seat at the stadium. Our campaign was focussed on the fans and how personal the Blues and their and the support they collectively give to the team from their hot seat in the stadium is. We looked at personal memories, snapshots in time and created a totally bespoke and personalised direct mail campaign to each and every member and fan.

The Head of Marketing commented:
Just wanted to drop you and email to say how pleased I am with the Season ticket mailer project. I know you worked really hard on this in such a short space of time, but you managed to deliver on time and I can honesty say its the best season ticket mailer we have done at this football club. We are monitoring uptake on season tickets daily to see the impact it has.
Thank you for your efforts on this project, it has been hassle free and a pleasure to work with you on.

Arena International Branding

mark — Thu, 27 Mar 2008 19:11:51 +0000

We were appointed to work on a new brand launch for international Sports Sponsorship management company ‘Arena International’ spanning all communications. Arena was formed in 1988 and is without question the leading sponsorship and sports marketing agency within football in the UK.

Since working with them on their re-brand, we have partnered on the Centenary ‘Professional Footballers Association’ identity and a number of photographic duties for E.On and the F A Cup.

Staff Incentive Campaign

mark — Thu, 10 Jan 2008 13:27:15 +0000

Staff performance related incentive campaign. We developed the strategy with our friends at Zinc Event Management, part of which was to replicate a flight ticket, which resembled that of the top prize for the best performers – a trip to Sir Richard Branson’s island of Necker!

Puffa Strangles campaign

mark — Thu, 06 Dec 2007 09:59:30 +0000

Working with the team at Puffa (the quilted jacket), we were asked to brand and create all promotional tools for a campaign to support fundraising for equine disease ’strangles’. Supported by Horse & Hound and the BHS, puffa produced a limited edition polo with donations made from each sale helping fund the generation of a cure for the disease. Former Puffa model Jodie Kidd supported the campaign and modeled the polo along with sister Gemma. We created modular exhibition systems to support the promotion of the product line at events in addition to the launch of a microsite for the sale of the product and information on the campaign.